What assets are recession-proof? (2024)

Key points

  • Recessions are periods of widespread economic downturn.
  • Cash, large-cap stocks and gold can be good investments during a recession.
  • Stocks that tend to fluctuate with the economy and cryptocurrencies can be unstable during a recession.

In a recession, assets like stocks often tumble as people stop spending, employees lose jobs and companies pull back on investing.

The uncertainty of a recession can lead many investors to consider getting out of the game altogether. They might see the stock market start to drop and panic-sell to cut their losses. But many people don’t realize that decision simply locks in those losses.

Rather than selling off investments that underperform during a recession, a better idea might be to further diversify your portfolio with assets that tend to hold up during a market downturn.

What’s a recession? And are we in one?

A recession is a widespread economic downturn that typically lasts more than a few months.

As the economy slows, businesses have less of a need to make goods and provide services, resulting in layoffs or hiring freezes. People who are out of work typically rein in spending, slowing the economy further — and there’s your recession.

To identify a recession, experts commonly look at the country’s gross domestic product, or GDP, which is the value of goods and services produced there. Two consecutive quarters of negative growth is often considered a recession.

As of July 2023, the U.S. does not meet this criteria for a recession. Real GDP increased in both the first and second quarters of 2023. Unemployment also remains low at 3.6% as of June 2023, and inflation is returning to pre-pandemic norms.
National Economic Council Director Lael Brainard said at the latest Economic Club of New York on Bidenomics, “Despite repeated forecasts that recession is just around the corner, the U.S. recovery is solid.”

That said, it’s hard to predict when a recession might come. But it can help to make sure your finances are in order in case the economy takes a turn.

What does ‘recession-proof’ mean?

“Recession-proof” is used to define something that is not strongly impacted by the effects of a recession. While often used to describe jobs, the term can also apply to investments in certain companies, sectors and industries that prove more resilient during times of economic hardship.

Examples of recession-proof assets

Recession-proof assets can be as specific as certain companies or as broad as entire asset classes or industries. Examples include:

  • Companies with stable cash flow and pricing power, such as Walmart.
  • Industries with stable demand, such as utilities, consumer staples and health care.
  • Commodities like gold.

What are the best assets to hold in a recession?

It’s possible your investment portfolio will take a hit during a recession. However, you can mitigate your losses by holding certain assets in your portfolio.

Cash

Cash is an important asset when it comes to a recession. After all, if you do end up in a situation where you need to pull from your assets, it helps to have a dedicated emergency fund to fall back on, especially if you experience a layoff.

In general, an emergency fund should cover at least three to six months’ worth of living expenses, including:

  • Rent.
  • Utilities.
  • Food.
  • Medications.
  • Minimum debt payments.

This way, if you do need to dip into your emergency fund, you can allow your other investments to ride out market lows and capitalize on long-term growth. Ideally, you’ll keep your emergency fund in a high-yield savings account insured by the Federal Deposit Insurance Corp.

Large-cap stocks

Stocks of large, well-run companies that are highly valued tend to perform best during recessions, according to Ariel Acuña, founder of LTG Capital, an investment advisor and wealth management firm in Newton, Massachusetts.

“Companies that make products that consumers buy regardless of the economic environment — think diapers and utilities — do quite well because individuals continue buying them,” Acuña says.

These types of stocks might focus on:

  • Food.
  • Personal care products.
  • Health care.
  • Utilities.

“People need to eat, brush their teeth, go to the doctor and heat their homes whether the economy is strong or weak,” says Robert R. Johnson, a chartered financial analyst and finance professor at Creighton University’s Heider College of Business. “That doesn’t mean individuals won’t change their spending patterns within a sector. For instance, with a weaker economy, they may shift from steak to hamburger or from shopping at Nordstroms to shopping at Walmart.”

Gold

Historically, during times of recession, the value of gold has sometimes increased. For example, in 1973 and 1974, the stock market fell 17.37% and 29.72%, respectively. But during those same years, the price of gold increased 73.49% and 67.04%. Similar trends can be seen in 2002 and 2008.

This trend isn’t universal but has held true in many stock market downturns over the years. So gold can be a sensible investment during times of economic turmoil.

“During recessions, when paper assets like stocks and bonds are depressed, companies and employees feel the pressure, and they tend to run to the safety of gold, which explains its surge,” says Joseph Sherman, CEO of Gold Alliance, a precious metals supplier. “Gold is really a bet against the dollar. And during recessions, when faith in the Federal Reserve is low, people will tend to put their faith in non-fiat currencies that are not backed by what they perceive as failing central bankers and governments.”

A basic introduction: How to invest in gold

What to avoid holding during a recession?

Just as there are assets that could help you weather the storm of a recession, there are others that might make the storm worse. Here are a few assets you may want to avoid during an economic downturn.

Cyclical firm stocks

On the other side of the stock coin are companies that tend to fluctuate alongside the economy. Johnson describes them as “firms whose profits are strongly correlated to the overall economy,” which “tend to perform well when the economy is thriving.” So when the economy takes a dive, these stocks tend to follow that trend.

Sectors for these types of firms include:

  • Construction.
  • Manufacturing.
  • Travel.
  • Leisure.

“Companies that make discretionary products or services tend to suffer in a recession because they may be the first things consumers cut back on,” Acuña says.

Cryptocurrency

Cryptocurrency is a digital currency, an alternative form of payment created using encryption technologies. Cryptocurrencies function both as currencies and as virtual accounting systems. Examples include bitcoin and ethereum.

Cryptocurrencies are generally unregulated, uninsured and difficult to convert into real cash. They can also be extremely volatile. After all, the past two years have seen bitcoin prices reach highs of more than $60,000 and lows of less than $16,000. As you can imagine, it’s probably not a place you want to put your money when the economy is already on shaky ground.

“There is no more speculative asset class today than cryptocurrencies,” Johnson says. “The rise of cryptocurrencies during the coronavirus pandemic was fueled by unprecedented amounts of liquidity infused into the financial markets by the Federal Reserve. So my belief is that one of the worst asset classes to hold during a recession are the highly speculative cryptocurrencies like bitcoin and ethereum.”

An important note about investing during recessions

It can be tempting to overhaul your investing strategy or even move out of the stock market completely if you feel like a recession is imminent. But doing so can translate to significant losses. So it’s important to maintain a long-term perspective.

“All market setbacks are temporary because the market, in its almost 200-year history, always has gone on to higher highs,” Acuña says. “Rather than being scared out of participating in a weak or declining market resulting from a recession, accumulators should view lower prices as opportunities to buy assets at prices they may never see again.”

Talking to a qualified financial professional, like a certified financial planner, can help you build a well-balanced, diverse investment strategy that can weather a recession.

Frequently asked questions (FAQs)

Diversification can help lessen the blow of financial losses during a recession. Different asset classes — and even assets within classes — perform differently during various phases of the economic cycle. At a time when stocks are down, bonds might perform better. Similarly, while some stock sectors are often hit particularly hard during a recession, others tend to experience less volatility.

In other words, diversification helps limit your losses in any one part of your portfolio. And depending on the circ*mstances of the recession, you might even notice that some of your assets still see positive growth.

Your investment portfolio probably isn’t the only thing you’re concerned with during a recession. Many people lose their jobs during economic downturns. You may know people who have lost their jobs and fear losing yours. One of the most important steps to prepare for a recession is to have a healthy emergency fund.

An emergency fund can help replace your income during a season of unemployment. It also can help you avoid going into debt or dipping into your investments or retirement accounts to pay your bills until things turn around.

A depression is generally viewed as a more severe form of a recession. While recessions can be as short as a few months and are marked by unemployment and lower income and spending, depressions last much longer and involve more widespread unemployment and major reductions in economic activity.

When looking for profitable investments during recessions, it’s important to remember that you don’t gain or lose anything on most investments until you sell them. As long as you continue to hold your stock, any changes in its value are only paper gains or losses.

That said, bonds can provide both capital appreciation through price changes and regular income, which is realized when received. Bonds tend to outperform stocks during economic downturns. However, when a recession ends, holding too many bonds instead of stocks can cause you to be left behind when stocks rebound.

This is why the best recession investment strategy is to stick to your original investment strategy. It’s advisable to avoid making changes to your portfolio due to external events, even ones as severe as a recession, provided you have time to weather the market’s ups and downs by having enough cash on hand to cover your daily living expenses until the economy rebounds.

What assets are recession-proof? (2024)

FAQs

What type of assets do well in a recession? ›

Cash, large-cap stocks and gold can be good investments during a recession. Stocks that tend to fluctuate with the economy and cryptocurrencies can be unstable during a recession.

Where is your money safest during a recession? ›

Where to put money during a recession. Putting money in savings accounts, money market accounts, and CDs keeps your money safe in an FDIC-insured bank account (or NCUA-insured credit union account). Alternatively, invest in the stock market with a broker.

What is a recession proof asset? ›

“Recession proof” is a term used to describe an asset, company, industry, or other entity that is believed to be economically resistant to the effects of a recession. Recession-proof stocks are added to investment portfolios to safeguard them against times of economic decline, which may be the onset of a recession.

What is the best investment in a recession? ›

Investors seeking stability in a recession often turn to investment-grade bonds. These are debt securities issued by financially strong corporations or government entities. They offer regular interest payments and a smaller risk of default, relative to bonds with lower ratings.

What not to buy during a recession? ›

During an economic downturn, it's crucial to control your spending. Try to avoid taking on new debt you don't need, like a house or car. Look critically at smaller expenses, too — there's no reason to keep paying for things you don't use.

What makes the most money during a recession? ›

Healthcare Providers. If any industry can be said to be recession-proof, it's healthcare. People get sick in good times and bad, so the healthcare industry isn't likely to have the same level of cutbacks or job losses that other less essential businesses may experience.

Is it better to have cash or property in a recession? ›

Yes, cash can be a good investment in the short term, since many recessions often don't last too long. Cash gives you a lot of options.

What is the best thing to do with cash during a recession? ›

As you increase your cash reserves, investing more in assets (things that increase in value), like stocks or real estate, will pay off in the long term. The key is to invest with a 10-year outlook. During recessions, you have access to more assets for less money.

Is it better to have cash or money in bank during recession? ›

Generally, money kept in a bank account is safe—even during a recession. However, depending on factors such as your balance amount and the type of account, your money might not be completely protected.

What is the safest asset to own? ›

Safe assets are those that allow investors to preserve capital without a high risk of potential losses. Such assets include treasuries, CDs, money market funds, and annuities.

Can you lose money in a savings account during a recession? ›

Your money is safe in a bank, even during an economic decline like a recession. Up to $250,000 per depositor, per account ownership category, is protected by the FDIC or NCUA at a federally insured financial institution. What happens if my bank fails during a recession?

Is Cash King during a recession? ›

For investors, “cash is king during a recession” sums up the advantages of keeping liquid assets on hand when the economy turns south. From weathering rough markets to going all-in on discounted investments, investors can leverage cash to improve their financial positions.

What stocks do worst in a recession? ›

Equity Sectors

On the negative side, energy and infrastructure stocks have been the hardest-hit in recent recessions. Companies in these sectors are acutely sensitive to swings in demand. Financials stocks also can suffer during recessions because of a rising default rate and shrinking net interest margins.

What assets did well during the Great Depression? ›

The best performing investments during the Depression were government bonds (many corporations stopped paying interest on their bonds) and annuities.

Is it better to have cash or assets in a recession? ›

Cash Is King During a Recession

As companies cut back and job losses mount, “it's better to be safe than sorry and beef up cash reserves during times of high employment.” However, selling investments to get cash in anticipation of a recession is risky. You might sell prematurely and get trapped in cash as markets rise.

Where does money go in a recession? ›

During recessions, one of the primary culprits responsible for money vanishing into thin air is the collapse of banks. As financial institutions crumble under the weight of bad loans and dwindling assets, they often go belly up, taking the money entrusted to them along for the ride.

Is cash King during a recession? ›

For investors, “cash is king during a recession” sums up the advantages of keeping liquid assets on hand when the economy turns south. From weathering rough markets to going all-in on discounted investments, investors can leverage cash to improve their financial positions.

Who benefits from a recession? ›

Lower prices — A recession often hits after a long period of sky-high consumer prices. At the onset of a recession, these prices suddenly drop, balancing out previous long inflationary costs. As a result, people on fixed incomes can benefit from new, lower prices, including real estate sales.

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